Communications, B.A.

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(45 credits)

The Bachelor of Arts in Communications, under the Department of English and Communications, is designed to prepare students for their individual career goals. Students who complete any of our majors will be ready to continue to graduate school options or professional careers in fields that include studio arts, digital arts, broadcasting, media, journalism, digital and social media, business, and law, or carve out their own entrepreneurial space. Our students will develop both technical and broad integrative skills within their chosen field, and will be able to work with and manage many different types of people.

Upon completing the program of study in Communications, students will:

  • Demonstrate basic oral and written communications skills.
  • Demonstrate knowledge of mass media structures and a facility with respect to media literacy.
  • Demonstrate critical thinking capabilities through interpretation, analysis, evaluation and reaction.
  • Demonstrate specific media creative skills in one of more of the following areas: advertising, public relations, media writing, film and television production, sports promotion and performance.
  • Demonstrate an ability to apply skills and knowledge gained through coursework in a real media context.
  • Demonstrate a clear understanding of the significant roles within and impact upon society and culture.
  • Demonstrate recognition of and the formation of personal positions on the significant ethical issues associated with mass media in modern society.

Communications, B.A. 

MAJOR REQUIREMENTS 

REQUIRED CORE (27 credits)

CO 121 - Introduction to Mass Communication
CO 139 - Introduction to Digital Video & Audio
CO 141 - Public Speaking
CO 161 - Human Communication
CO 229 - Introduction to Digital Communications
CO 362 - Persuasion
CO 365 - Writing for Interactive Media
CO 380 - Internship
CO 391 - Communications Capstone

FLEXIBLE CORE (18 credits)

Select SIX (18 credits):

CO 125 - Podcast Writing & Development
CO 210 - Creative Copywriting
CO 220 - Sociology of Communications
CO 230 - Interactive Marketing on Social Media
CO 239 - Digital Video & Audio I
CO 261 - Public Relations
CO 263 - Social Media Storytelling
CO 267 - Social Media Journalism
CO 301 - Organizational Communications
CO 326 - The Creative Mind
CO 341 - Film Appreciation
CO 372 - Political Activism on Social Media
CIS 286 - Internet and Web Publishing
MG 231 - Principles of Marketing
MG 241 - Marketing Research and Strategy