Marketing and Communications, B.S.
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The Bachelor of Science in Marketing and Communications prepares students for careers in brand strategy, digital marketing, public relations, content creation, advertising, and corporate or nonprofit communications. Housed within the Tagliatela School of Business and Leadership, the program integrates essential business knowledge with contemporary marketing and communication practices. Students gain expertise in consumer insights, brand development, digital media tools, message design, and strategic campaign planning.
Through applied coursework, hands-on projects with real clients, and opportunities
for experiential learning, graduates emerge ready to navigate a fast-paced and continuously
evolving marketplace. The program emphasizes ethical practice, cultural awareness,
creativity, and data-driven decision-making, equipping students to lead and communicate
effectively across diverse contexts.
Upon completing the program of study in Marketing and Communications, students will:
- Develop strong foundational knowledge in marketing, communication theory, consumer behavior, digital media, analytics, branding, and strategic communication.
- Demonstrate proficiency in communication skills, including clear and effective writing, visual messaging, storytelling, professional presentation, and interpersonal communication across multiple platforms.
- Use research and data to inform decision-making, employing qualitative and quantitative methods to interpret consumer needs, analyze market trends, and evaluate campaign performance.
- Create integrated marketing and communication strategies that align with organizational goals, reflect ethical principles, and address the needs of diverse audiences.
- Employ creativity and innovation in developing concepts, campaigns, content, and solutions for real-world marketing and communication challenges.
- Utilize digital technologies and media tools to design, manage, and measure effective communication across traditional, digital, and emerging platforms.
- Demonstrate ethical reasoning and cultural awareness, recognizing the impact of marketing and communication decisions at the individual, organizational, and societal level.
- Engage in collaborative teamwork and professional practice, applying project management skills and industry standards in client-based and experiential learning environments.
MAJOR REQUIREMENTS
REQUIRED CORE (24 credits)
BE 135 - Business Communications
AC 161 - Financial Accounting
BE 205 - Principles of Microeconomics
BE 334 - Business Law
MG 131 - Principles of Management
MKT 231 - Principles of Marketing
MG 309 - Business Ethics
MG 391 - Business Capstone
CONCENTRATION REQUIREMENTS (24 credits)
CO 121 - Introduction to Mass Communication
CO 141 - Public Speaking
CO 265 - Writing for Interactive Media
MKT 237 - Digital Marketing and Communications
MKT 241 - Marketing Research and Strategy
MKT 322 - Promotional Marketing
CO 362 - Persuasion
MKT 380 - Marketing Internship