Marketing Minor
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The Marketing minor provides students with foundational knowledge of consumer behavior, market research, digital marketing, branding, and strategy. Designed to complement any major, this program equips students with the skills to analyze markets, understand customer needs, and develop effective promotional and communication strategies in a dynamic business environment.
To earn the Marketing minor, students must complete the courses listed below:
MKT 231 - Principles of Marketing
MKT 237 - Digital Marketing and Communications
MKT 241 - Marketing Research and Strategy
MKT 322 - Promotional Marketing
CO 362 - Persuasion
MG 309 - Business Ethics